SEO

SEO is the work that helps a site get found on search engines. It isn’t a trick and it doesn’t happen overnight. It’s the pages themselves, and the work on the front end and the back end that makes those pages clear to a search engine and clear to a person: what you do, where you do it, and how to reach you.

That starts with looking at what you already have. We check whether your pages are organized around the work you actually want, whether the titles and descriptions say what a customer would type, whether your name, phone, and area are consistent, and what’s missing or confusing. Then we make a clear list of changes — on a new site we build that in from the start; on a site you already have, a website lookover is often the first step.

Each important service should have its own page when it can. That’s one reason we don’t recommend a one-page website: a single long page gives search engines and customers less to go on. A multi-page or unlimited-page site gives each kind of work a place to be found.

SEO works best when it matches your public listings. If we also set up your Google and Yelp pages, we keep the name, phone, and description consistent with the site, so people aren’t seeing two different stories.

You work directly with us. Call 502-293-SIGN, or request a quote. This can be a service on its own, or part of the full service package.